Our Mission

Our mission is to help every student, student-athlete and US university program benefit from a successful recruiting process.

We are the trusted source for support, education and guidance to athletes and their families. That confidence allows us to provide college coaches with access to one of the largest networks of international recruits.

We are the “how” and “where” recruiting happens, and, more and more, we are the reason “why.”

FirstPoint takes student-athletes where they often can’t take themselves. We work tirelessly to ensure our student-athletes and their families are informed, confident and inspired by the university opportunities we create together. This year alone, we’ve helped thousands of scholarship hopefuls in 34 different sports get to the next level.

We know each college commitment will only strengthen our reputation as the leader in athletic recruiting. More importantly, we know it means a student-athlete has found their place to play, and stay, at university.

Giving back has always been core to our mission at FirstPoint. It’s our way of levelling the field for those who may not have otherwise been able to pursue an academic or sporting career in the USA. In 2021, we donated more than £1 million in recruiting services to qualified families. And, our goal has always been to try and help every qualified athlete regardless of their financial situation. You can read more about our give-back efforts with the Caledonian Scholarship


There’s a simple reason why our more than 100 team members, many of them former college and professional coaches, mentors and athletes, work for FirstPoint USA: Their real-world experience is invaluable.

They know what it’s like, and they’re here to help fellow students and athletes. They’re here because they never gave up the love of the game or education, the desire to compete or the will to win.

One thing every family should know is that, with FirstPoint, you’ve got a team that’s going to go all out when it comes to putting their student-athlete on the best path to college and onto a more rewarding future. Our people are really what makes FirstPoint USA the undisputed leader in University Admissions and US Sports Scholarship consulting.

FirstPoint Staff