Name, Image & Likeness (NIL)

What is NIL?

What is NIL?

Most simply, “name, image and likeness” are three elements that make up a legal concept known as “right of publicity.” Right of publicity involves those situations where permission is required of a person to use their name, image or likeness.

From 1st July 2021, new NCAA legislation clears student-athletes to pursue name, image & likeness deals. As a result, every college athlete in the United States – across all divisions and sports - will be able to make money from endorsements and through a variety of other ventures, over-and-above the scholarship they receive from the college.

Earning Potential

What could you earn? According to ESPN, it is estimated that a typical NCAA athlete could be able to earn anywhere from $75,000 to $100,000 annually from their NIL; whilst also estimating that an All-American athlete could earn anywhere between $500,000 to $2 million per year in social media endorsements.

To learn more about monetizing your personal brand, schedule a consultation call with our team today.

Name, Image & Likeness
Developing Your Personal Brand

To learn more about monetizing your personal brand, schedule a consultation call with our team today.

Our creative team are developing personal brands for college athletes; building their value beyond sport.

Book a Consultation
Our most valuable service includes:

Personalised Logo:

  • For multiple brands & social icons.
  • Instagram bio and link to personal domain

Personalised Primary Illustration:

  • Twitter, Instagram, Instagram Story/Twitter Fleet
  • Twitter header
  • Phone background

Opendorse Ready with Darlow:

  • Opendorse Ready is a comprehensive Student-Athlete Name, Image & Likeness program. The program is built to provide student-athletes with education and technology to understand and maximise the value of their NIL rights.
  • Your social audit and brand valuation

Social Media Graphics Package:

  • Graphics signature
  • Instagram story icons
  • Instagram stickers
  • Graphic templates

Clothing Brand Package:

  • Branding examples for t-shirts & hoodies

Personal Domain Registration:

  • Secure your personal website URL